• sp3ctr4l@lemmy.dbzer0.com
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    11 hours ago

    I mean, also autistic here, and I agree.

    Problem is the vast majority of people are NTs, and this kind of marketing, that appeals to their subconscious, appeals to emotions, creates and manipulates FOMO, etc… is astonishingly more effective on them.

    These tactics are used because they empricially work, they bring in more money for the companies that use them correctly.

    Why do you think people so often go into massive debt to temporarily look wealthy?

    Get conned or scammed by all kinds of nonsense supplements and health products of all kinds that either do basically nothing, or are just literally someone elses marketing and label slapped on what you could otherwise get wholsesale, or generic brand, and its the same damn thing?

    Why do you think ‘girl math’ is a term people have started using unironically, why do guys buy Chargers and Hellcats and Ford F-350s they can’t afford?

    Conspicuous consumption.

    Americans are so balls deep into consumerism that your personality isn’t defined by what activities you enjoy, how you treat people, what your values are…

    … its what brand are you wearing, which company do you pledge fealty to and simp for, whose logos are you proud to freely advertise all the time as you are walking around?

    (EDIT: Just wanna clarify I don’t mean to slander that all NTs are exactly like this. There are certainly Autists who will basically develop an intense brand loyalty, and there are NTs who can see through the bs marketing as well… it just seems to me that generally speaking, an Autist is gonna be more likely to basically just be annoyed or confused by marketing that is not direct and is just trying to manipulate you, more likely to go on a research binge to figure out if any of the marketing is true at all, or precisely how bs it is)