I mean, it’s direct, to the point, advertizes multiple services, and assures me of a common follow up question. I have some lingering thoughts about what happens when the pool truck is out for repairs, but we can swim through those muddy waters later
If only all advertising were this honest and straightforward instead of selling me dubiously accurate “vibes.”
Straightforward, to the point marketing was the norm in the US through the 1800s up till about the 1950s.
At which point Edward Bernays, the nephew of Sigmund Freud… well he’d be testing his ideas for a while, notably by giving a bunch of Suffragettes cigarettes, and telling them to call them ‘Torches of Liberty’ or ‘Torches of Freedom’…
Basically, by the 1950s, Bernays had figured out that advertising that appeals to emotions, identities, lifestyles, dreams, (‘vibes’, we’d say today)… associates itself with things your target demo wants to be associated with… well that shit works way, way better as it functions at a different level in most people’s brains… and the advertising norms of most of the country’s largest and most influential corporations had generally shifted over to his model.
This is what most people with Psychology degrees who don’t become counselors or therapists or teachers or academics do, by the way.
They go into marketing (EDIT: or HR, another class of jobs that is fully designed to fuck normal people and benefit corpos), and design things like all the Dark Patterns and MTX models in social media apps and video games, they engineer advertising campaigns, go into marketing departments.
…
Of course, its not literally all only Bernays fault, but he was a … very influential pioneer in this uh, ‘field’, I think he literally invented the term ‘Public Relations’.
https://en.wikipedia.org/wiki/Edward_Bernays
Adam Curtis documentary about this, ‘The Century of the Self.’
Maybe I’m too autistic, but I feel like I’d be more inclined to buy a product if they actually just told me what it’s used for and why their product is better (but in non wishy-washy terms).
I mean, also autistic here, and I agree.
Problem is the vast majority of people are NTs, and this kind of marketing, that appeals to their subconscious, appeals to emotions, creates and manipulates FOMO, etc… is astonishingly more effective on them.
These tactics are used because they empricially work, they bring in more money for the companies that use them correctly.
Why do you think people so often go into massive debt to temporarily look wealthy?
Get conned or scammed by all kinds of nonsense supplements and health products of all kinds that either do basically nothing, or are just literally someone elses marketing and label slapped on what you could otherwise get wholsesale, or generic brand, and its the same damn thing?
Why do you think ‘girl math’ is a term people have started using unironically, why do guys buy Chargers and Hellcats and Ford F-350s they can’t afford?
Conspicuous consumption.
Americans are so balls deep into consumerism that your personality isn’t defined by what activities you enjoy, how you treat people, what your values are…
… its what brand are you wearing, which company do you pledge fealty to and simp for, whose logos are you proud to freely advertise all the time as you are walking around?
(EDIT: Just wanna clarify I don’t mean to slander that all NTs are exactly like this. There are certainly Autists who will basically develop an intense brand loyalty, and there are NTs who can see through the bs marketing as well… it just seems to me that generally speaking, an Autist is gonna be more likely to basically just be annoyed or confused by marketing that is not direct and is just trying to manipulate you, more likely to go on a research binge to figure out if any of the marketing is true at all, or precisely how bs it is)
I like filling trucks fill of liquid by attaching hoses, and emptying them out of said liquid by using hoses.
I don’t care what that fluid is. I even have special ones for each kind of liquid.
Also important to clarify the direction of fluid travel.
