They’re different divisions of WBD. HBO is a premium cable channel that focuses on high-end productions, while Max is a general streaming service.

HBO objected to HBO Max, so it was rebranded to Max. Now the top HBO execs have left so they’re changing it back.

It was getting attention in 2018 too. John Oliver even did an episode about it. People just don’t care as long as it isn’t them.

This has been going on for many years.