I wonder if they looked at the data for how people find the website, I’d find it by googling “hbo login”
Don’t forget… people got paid huge amounts to make these decisions 🙄
It’s not about the destination, it’s about all the managers who got bonuses along the way!
subscribed to Max
found zero Max Verstappen wins
cancelled
The original change dropping HBO was one of the stupidest branding changes I’ve ever seen (and there’s a lot of competition). To be honest, they’d be better off dropping the Max part instead.
Probably because “Max” sounds more like streaming service for cinemax than HBO. Just bad branding and arguably opens them up to copyright suit.
Ah, I almost forgot it was officially called Max, they kept the brand ‘HBO Max’ here. During the rebrand they found out we already had a public broadcaster called ‘Omroep MAX’, which is often shortened to just MAX in the names of their programs. Trying to claim that name would probably have not gone well for HBO.
I was wondering why the HBO Dwight Schrute meme was making the rounds again. I swear this is the corporate equivalent of changing your pronouns every month.
subbed a long time ago on a cable deal. play a few movies to death on rotation. no thanks. i could rent what i wanted to see for less
Are they also renaming their plans? Can’t wait to sign up to HBO Max Max
Inb4 it turns just to HBO and then a nameless entity. It has no name. It just exists. Like death.
The streaming service formerly known as…
A streaming service has no name.
smack
That’s the Disney Channel (death of a career)
I had a survey from them where I answered that dropping HBO from their branding was the second stupidest fucking decision they’ve made since Zaslav became CEO. Second only to removing legacy content and canning complete movies for tax purposes. That was maybe a month and change ago.
Nice. You did it!!!
Can’t wait for everyone to call it “HBO Max, formerly known as HBO Max”.
HBO Max formerly Max formerly HBO Max formerly HBO Now formerly HBO Go.
Edit: I forgot one.
The channel formerly formerly known as HBO MAX.
The channel currently and formerly known as HBO Max
The channel currently and formerly known as HBO Max and formerly not known as HBO Max
Logo designers without much talent not originality must make a living, too.
It never stopped being HBO Max to me.
/it’s OK to deadname non-human entities
Someone just re-discovered that brand recognition is important.
Now maybe they’ll eventually also realize that people would rather own than rent… but, baby steps, I suppose…
That last part has never been a part of the HBO business model.
They used to sell DVDs of their series